You just invested in a mobile rewards and fan engagement platform with the intent of increasing student and fan engagement. Your next step is to figure out how to get your fans to download and use your platform. An attempt to market the platform to your fans is usually made by using traditional marketing methods such as radio, TV, and print marketing. While these methods are tried and true, they only reach a fraction of your audience.
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One of the main issues many administrators face is the lack of fan attendance and engagement at school-wide events. This is a universal issue that affects sports teams as well as schools of all sizes, both public and private.