“CBU Athletics Shatter Attendance Records,” is the title of
a recent press release from California Baptist University.
In the release, CBU announced it had surpassed 50,000 attendees for student athletics – making them No. 2 in the nation for total student attendance. It is no coincidence
that CBU broke their attendance record within 6 months of utilizing the SuperFan platform, CBU Crazie Rewards. Micah Fuller, the Associate Director of Athletics, credits the Crazie Rewards platform as the launchpad for their success. So much so, that the CBU Athletics program has released a new campaign, “The Rise To DI.” This campaign is a celebration of their rise to NCAA Division I status in the Western Athletic Conference (WAC) – a feat rarely, and not easily, accomplished – and a call to students and fans to “be a part of history, be a part of “THE RISE.”
Flash back to one year ago, and the results of the CBU athletic department’s annual survey showed a significant disconnect in reaching students. Although social media promotion is often an excellent way to reach a target demographic, it works best in tandem with the SuperFan
fan engagement platform – social media alone simply wasn’t showing results for CBU. They needed something more interactive, something the fans could engage with and be encouraged to attend more student events. Fast forward one year, and CBU has seen a huge spike in attendance, especially in women’s volleyball. The platform provided the best way to communicate the game day promotions with the students, such as Star Wars night and the “White-Out.”
“Working with SuperFan was one of the best decisions I made with our student marketing. The ROI was tangible, the sponsor integration was plentiful and the buy-in from the students was measurable in helping us break our attendance records.”
This success did not come without a team of individuals dedicated to promoting the Crazie Rewards platform. Not only was the SuperFan team always there for any needs that arose, but the Associate Director of Athletics, the Assistant Athletic Director for Fan Engagement, and the Director of Ticketing were all dedicated to seeing the success of the platform. Total campus buy-in was critical for progress – CBU had to align with ASCBU, Community Life, the athletic department, and other university stakeholders in order to promote the platform successfully. Having a team solely focused on spearheading, promoting, and managing the rewards platform is key to prosperity.
The effort of the department did not go unnoticed, as the platform saw over 300,000 engagements in its first 6 months.
“The CRAZIE Rewards app was the perfect vehicle to getting them (students) to come to the games,” Fuller said.
To delve into the details, the athletic department dedicated to promoting the Crazie Rewards platform capitalized on Welcome Week and incentivized potential users to download the app on the spot by giving out free swag. Any student who registered on the platform was eligible for a grand prize – such as an opening night VIP experience, carrying the flag at games, running out on the field with the team, sitting on the bench, etc. CBU also gained better direction for their social media use – they posted several entertaining Instagram posts about the Crazie Rewards platform. Along with this, CBU plastered advertisements all over campus, and student ambassadors, the “Crazies,” roamed campus while promoting the platform.
Needless to say, the CBU Athletic Department and the SuperFan rewards platform, CRAZIE Rewards, can be attributed for the 300% increase in attendance for men’s basketball, 200% increase in attendance for CBU home games, and 20% increase in women’s basketball attendance. The current student body at California Baptist University is a part of history, a part of the “RISE.”
Xavier University found success in using a priority system for men’s basketball tickets based on points earned to increase attendance at other school events.
The priority model that Xavier implemented through X-Pulse increased overall check-ins from its first year program in 2013 with about 5,000 check-ins and in 2017 with nearly 30,000 check-ins. An overall 500% increase in check-ins.
While it is no question that Xavier students have a loyal devotion to the Musketeers Men’s Basketball team, attendance numbers at other sporting events were not reflecting this allegiance. When the Director of Marketing at Xavier, Patrick Dillon, and his team made it a critical goal to increase student engagement and attendance across the entire athletic spectrum, the SuperFan platform became the obvious solution.
The X-Pulse Student Loyalty Rewards Program revolutionized the way students participate at campus sporting events and a variety of other student functions. The SuperFan platform redirected the passion students had for men’s basketball and utilized it to create a renewed passion for other Xavier sports, resulting in higher overall attendance. One of the key features of the X-Pulse program is the Leaderboard. Students can check in on the X-Pulse app on their phone when they arrive at an event and they receive points for each check-in. The Leaderboard publicly showcases which students have earned the most points, thereby generating friendly competition.
For example, to guarantee a chance at tickets for the Crosstown Shootout versus Cincinnati and the basketball game versus Villanova, students want to be in the top 500 on the Leaderboard. Those in the top 500 receive access to request their tickets to those games one hour prior to those students who are not in the top 500 on the Leaderboard. The Leaderboard publicly showcases which students have earned the most points, thereby generating friendly competition.
The marketing team at Xavier saw immediate results from X-Pulse. At men’s soccer games, there was an increase in check-ins of over 400%, increasing from about 100 check-ins in the program’s first year to nearly 5,000 check-ins in 2017. At women’s volleyball games, there was an increase in check-ins of over 500%, increasing from about 900 check-ins in the program’s first year, to over 5,000 in 2017.
This priority model incentivizes students to attend and check in at other events. By earning more points, the students gained a better chance at moving up in the rankings and earning tickets to the high demanded men’s basketball games. The effectiveness of this program is undeniable. It is not a secret that students are motivated by enticing rewards, and Xavier University’s mobile rewards platform is a testament to that fact.
The marketing team at Xavier University set a goal to increase attendance at other athletic events, and incentivizing students with men’s basketball tickets could be a reward in itself. With this idea in mind, and with the SuperFan platform at the tip of their fingers, together they figured out a way. X-Pulse has allowed Xavier University to successfully increase attendance and engagement across the board.
Your fans have adopted your mobile rewards platform. Now comes the biggest challenge: keeping your users engaged on the application. One of the most important things you can do is leverage and revamp your platform to best engage and communicate with your fans. After many years of experience, we have a few ways you can keep your engagement platform fresh so your fans stay engaged and involved.
There are many reasons for your investment in a mobile rewards and fan engagement platform. Not only does it help increase student and fan engagement, but the platform allows for an increase in revenue for your organization. It is important to learn how you can best utilize your resource and gain a better ROI. Use your platform to leverage revenue generation. Here are 4 ways how. Continue reading “How To Generate Revenue On Your Mobile Rewards Platform”
You just invested in a mobile rewards and fan engagement platform with the intent of increasing student and fan engagement. Your next step is to figure out how to get your fans to download and use your platform. An attempt to market the platform to your fans is usually made by using traditional marketing methods such as radio, TV, and print marketing. While these methods are tried and true, they only reach a fraction of your audience.
Continue reading “How To Get Fans To Adopt Your Mobile Rewards & Fan Engagement Platform”